毕业设计名称:电子电器论文外文翻译
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电子电器论文外文翻译

我们引用美国市场营销协会在1985个批准用于市场营销企业的定义：营销（管理）是规划和执行货物，服务和观念的概念，定价，促销和分销，以创造符合个人和组织目标的交换的一种过程。这个定义的意义：营销管理是一个过程，包括分析，计划，实施和控制；它涵盖了货物，服务和观念；它是基于基础交换，其目的是产生于各方满意。在一般人的印象是，营销经理为公司的主要任务是激发消费者对产品的要求。但市场经理开展市场营销工作，是有限的范围太窄。市场营销管理的任务是一种帮助企业通过实现自己的目标，影响需求的水平，机会和组成。简单地说，市场营销管理的实质是需求管理。

一个组织可以想象在目标市场预计将达到的水平协议。同时，实际水平等于或高于可能低于预期水平，需求。也就是说，不可能有需求，需求是非常小的，需求是非常大的，或超额需求，市场营销管理是应对这些不同的需求。”营销理念和工具- 1”之间的区分8种不同的典型需求条件，以及相应的任务所面临的市场营销经理。销售经理市场研究，营销策划，营销经理和营销控制执行任务。在营销计划，营销人员必须是相关的目标市场，市场定位，产品开发，定价，分销渠道，实体分配，信息交流和促进销售和其他相关决策。这些任务将在以下章节这本书分析。营销理念和工具- 1不同需求的条件及其营销任务1。负需求：大多数人如果一个产品是讨厌，甚至愿意支付避免它，那么产品市场处于负需求。人们接种疫苗；牙齿结扎切除胆囊手术，有一个负需求。雇主不合理和员工面对的是负需求。营销的任务是分析市场为什么不喜欢这类产品，如果我可以通过产品的设计，降低价格销售和更积极的营销解决方案改变的信念和态度的市场。2。没有需求：目标消费者对产品可能没有兴趣或漠不关心。农民可能为一个新的工具，所谓的大学生学习外语会感到乏味。

任务是设法营销产品的优点和自然的需求和利益连接。3。潜在需求：一些消费者可能有强烈的欲望，和现成的产品或服务，但又无法满足这一需求。人的安全的香烟，无害、节能高效的汽车，住宅区有很强的潜在需求。营销的任务是测量范围的潜在市场，制定有效的产品和服务满足这些需求。4。需求：每个组织早晚要面对市场的一个或几个产品的需求下降。教会的成员发现它越来越少，私立大学入学申请表收到很少。营销人员必须分析需求下降的原因，决定是否可以通过开拓新的目标市场，改变产品功能，或采用更有效的沟通手段来刺激需求。营销的任务是通过创造性的产品营销来扭转这一趋势的需求。5。不规则需求：许多组织的面对每一天，每一小时，甚至每季度变化的需要。这往往导致生产过剩或不足的能力。在大规模的交通系统，很多设备在低流量往往闲置，并在高峰时间不够用的。

通常的博物馆，但很少人每个周末，但类博物馆。医疗手术室在前半周通常经常忙，但后半周是个废弃的。营销的任务可以通过灵活的定价，营销和其他刺激方法改变需要时间模式。6。充分需求：当组织的投资感到满意，他们实现全面需求。营销的任务在面对消费者的喜好变化和日益激烈的竞争，努力维持现有水平；所有的组织必须确保产品质量，不断衡量消费者的满意，确保了公司的工作效率。7。超饱和的需求；一些组织面临将高于。

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电子电器论文外文原文

We quoted the American market marketing association in 1985 approved for marketing enterprise definition: Marketing (management) is planning and execution of goods, services and idea of idea, pricing, promotion, and distribution to create personal and organizational objectives can accord with the exchange of a kind of process. This defines the meaning: marketing management is a process, including analysis, planning, implementation and control; It covers goods, services and idea; It is based on the basis of exchange, its purpose is to produce to parties concerned satisfied. People in general impression was, marketing manager for the main task of our company is to stimulate the consumer product requirements. But to the marketing manager, carry out marketing task is limited to the scope is too narrow. Marketing management is the task of a kind of help enterprise to according to achieve their goals to influence the level of demand way, opportunity and composition. Simply speaking, marketing management is essentially demand management.

 An organization can imagine a in the target market is expected to reach the level of the deal. At the same time, the actual requirement level is equal to or above may be less than, the expected level of demand. That is to say, may not have the demand, the demand is very small, the demand is very big, or excess demand, marketing management is to deal with these different demand. "Marketing concept and tool 1-1" distinguish between 8 different typical demand condition, and the corresponding task facing marketing manager. Marketing manager by marketing research, marketing planning, marketing executive and marketing control to implement the tasks. In the marketing plan, marketers must be relevant target market, market positioning, product development, pricing, distribution channel, the entity distribution, information communication and promote sales and other related decision-making. These marketing task will be in the following chapters of this book is analyzed. Marketing concept and tool 1-1 Various demand conditions and its marketing task 1. The negative demand: if most people of a product are hated, even willing to pay to avoid it, then the product market is in a state of negative demand. People vaccinated; A tooth vasectomy excision and gallbladder surgery, have a negative demand. Employers to unreasonable and alcohol employees feel confront is a negative demand. Marketers task is to analyze market why don't like this kind of product, and if I can pass the product design, reduce the price to sales and a more positive marketing solutions to change beliefs and attitudes of the market. 2. No demand: target consumers for products may no interest in or indifference. The farmers may for a new tools, indifferent to the college students to learn a foreign language may feel vapid.

The task is to try to marketers the benefits of the product and the natural needs and interests connected. 3. The potential demand: a number of consumers to something may have a strong desire, and ready-made product or service but unable to meet this demand again. People for the safety of the cigarette, harmless and fuel-efficient cars, residential area has a strong potential requirements. Marketing duty is to measure the range of potential market, develop effective goods and services to meet those needs. 4. Down demand: each organization sooner or later would face the market for one or several products drop in demand. Members of the church found that it is less and less, private university admission application form received very few. Marketers must demand analysis the reasons for the decline, decide if it can be through the open up new target market, change the product features, or adopt more effective communication means to to stimulate demand. Marketing task is through the creative product to marketing to reverse the trend of the lower demand. 5. Irregular demand: many organizations face every day, every hour even quarterly in changing needs. This often leads to the production of excess or deficiency ability. In the scale of the traffic system, a lot of equipment in low traffic often sit idle, and in the rush hour and not enough use.

Usually the museum, but very few people every weekend, but kind of museum. Medical operating room in the first half of the week usually often busy, but to the second half weeks is a deserted. Marketing task can be through the flexible pricing, merchandising and other stimulation method to change needs time mode. 6. Fully demand: when the organization to its portfolio was satisfied, they achieve full demand. Marketing task in the face of consumer preferences changing and increasingly fierce competition, strive to maintain the existing demand level; All the organization must ensure the quality of products, and constantly measure of consumer satisfaction, to ensure that the company's work efficiency. 7. Super saturated demand; Some organizations face will be higher than the demand level can be or want to reach a level.

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